|Get excited, Five Alarm! As of September 1, Five Alarm CrossFit becomes Five Alarm Fitness, NCFIT Partner! |
Over the last five years, we have poured our hearts and souls into Five Alarm and we did not make this decision lightly. Our rebrand is a culmination of countless discussions regarding our vision, core values, and how we can continue to rise the tides for both our team and our athletes.
You might be asking who is NCFIT and why would we choose to partner with them. NCFIT was founded by Jason Khalipa 10 years ago as a single gym in Northern California. Since then, they’ve grown into a global organization with over 20 locations worldwide. The NCFIT team has worked hard at developing this partnership and is committed to helping all of their partner gyms raise the bar through business support, coach development, marketing, branding, and more.
What does all of this mean for you? Well, in a broad sense, nothing has changed. We will continue to provide great programming (spoiler alert, we’ve been utilizing NCFIT programming for awhile now), top notch coaching, and the best gym family in the area. We are the exact same gym we have always been. Our character and our people are what defines Five Alarm. Branding does not. Over the next few months, you will see new logos, an updated website, changes to some of our backend material, and more. We know the transition will take time and we appreciate your patience as we work through it.
Please note, despite the name change we are still currently a CrossFit gym! The decision of whether or not to reaffiliate is a big one and something we are still considering. Our partnership with NCFIT does not impact this decision in any way. We will continue to update you as we come to a conclusion, but for now, Five Alarm Fitness is still an official CrossFit gym.
The one constant in life is change. Unfortunately, that word often comes with a negative connotation, sometimes warranted. In this case, it’s not. In this case, it’s welcomed with clear minds, opened arms, and a bigger, brighter, and better future. A future we will build together.
More information and details will come soon enough. For now, just keep showing up, being you, and get excited about being a part of an exciting future at Five Alarm Fitness, NCFIT Partner.